Experienced Cannabis Connoisseurs Get Triple the Fun with P3, an Infused Pre-roll that Invites Consumers to Puff, Puff, Pass
CHICAGO (April 24, 2023) – Cannabis consumers with a taste for adventure now have a new option: P3 infused pre-rolls. Featuring a glass tip filter for less clogging as well as irresistible flavors and scents, each P3 pre-roll is infused with cannabis distillate and finished off with unique combinations of cannabis and botanical terpenes. P3 infused pre-rolls are now available at all Verilife dispensary locations in Illinois.
“There is a segment of cannabis consumers that is constantly searching for the latest, greatest product – and P3 is designed just for those customers,” said Erika Salgado, CMO, PharmaCann. “These connoisseurs are the trendsetters not the followers. They are not casual or novice consumers and they hold very high standards. A premium experience is what they seek and what they can expect from P3 each and every time.”
Created by smokers for smokers, P3 infused pre-rolls continue the tradition long held since cannabis was first shared among friends: puff, puff and pass. Single-gram “Puff” P3 pre-rolls can be enjoyed alone or with friends, and feature an infusion of cannabis distillate along with unique botanical terpenes. Every P3 infused pre-roll is rolled with premium bud flower (never trim) and features a glass tip filter.
Offering a look reminiscent of a pop art style with bursts of bright color, P3’s branding creates a lighthearted, funky mood that mimics the effects offered by the infused pre-rolls. In celebration of the brand’s launch, Verilife’s Chicago location in River North is featuring the invigorating P3 artwork throughout its store to enhance the customer experience.
“As cannabis markets begin to mature, customers start to expand beyond more traditional products and enjoy experimenting with different options,” Salgado said. “P3 speaks to these consumers with bold flavor profiles, premium potency levels and fun, engaging branding that encourages a sense of fun and excitement.”
Spurred by the introduction of new products like P3, pre-rolls have become the number three cannabis product category in the United States. According to market research firm Headset, pre-roll sales rose from $406 million in 2018 to $1.5 billion in sales by the end of 2022. The increasing popularity of infused pre-rolls has played a prominent role in the rise in sales.
For more information, please contact media@pharmacann.com.
About PharmaCann
PharmaCann Inc. is one of the nation's largest privately held, vertically integrated cannabis companies, providing safe, reliable, and high-quality cannabis products to people in both the medical and adult-use markets. We are a seed-to-sale cannabis and infused product retailer. The PharmaCann geographic footprint includes LivWell Enlightened Health and Verilife dispensaries, including cultivation and processing operations in eight states. We have developed our matter.™, LivWell, Magnitude, Sweet Grass, #HASH, Full Melt, Tonic Drops and 5 Leaf branded products that deliver a high-quality, consistent user experience. For more information about PharmaCann, please visit PharmaCann.com.
